The brief for this project was to introduce the device in an unusual way. So instead of relying on a simple camera move, I decided to spice it up by using a dynamic music track and then animate the camera so that it corresponds to the music. The background was another question. I wanted to integrate the same dynamism into it somehow, to give it some purpose. By breaking the solid background object into smaller elements, I was able to create a series of light sources that would light up in sync with the music.
Below is the final version and a few WIP screenshots.
ServicesConcept design, Animation, Art DirectionYear2014