A fun project with reflections all over and hard rock screaming in the background. The original video was later revamped to introduce the new versions of the product line. According to the brief, the look-and-feel had to be kept as well as the physical device itself, but new details had to be introduced in a visually compelling way. Knowing that the product was aimed mostly at gamers, I came up with the idea of lasers. By changing the main colors from purple to red and adding laser scanning lines, I managed to keep the essence of the old video, while adding new elements to it.
ServicesConcept design, Animation, Art DirectionYear2014, 2015