KITCO LOGO REVEAL ANIMATION

Kitco is the global precious metals authority and retailer of bullion products. After 45 years they have decided to change their main logo, and I had the privilige to create the reveal video for it.

The logo has a gold and silver finish, and my task was to transform the old into the new one – however I would see fit. This provided a great opportunity for me to experiment with a different kind of video: something grand and epic.

Also, shiny metals lend themselves to being perfect subjects for this genre of videos.

CLIENT: KITCO Inc.

SERVICES: Concept Development, Design, Animation, Art Direction

YEAR: 2022